AI SMM Manager: social media that stays alive every day
Builds a month's content calendar, writes posts in your brand voice tailored to each platform, generates images, publishes on schedule and answers comments. Your channel stops dying two weeks after the enthusiasm runs out.
Why company social accounts sit empty
Everyone has a channel and a group. For most, the last post went up three months ago.
No one has the time or the mandate
SMM gets tacked onto a marketer or an assistant "on the side." The result: posts come in bursts, then everyone's busy, the channel goes quiet and followers drift away.
An agency is expensive and out of the loop
An SMM agency runs from 50,000 ₽ a month and spends months getting up to speed. The posts look polished, but what they say about your product stays generic.
The ideas run dry
The first twenty posts write themselves. After that it's "what else is there to say?" and the content slides into holiday greetings.
What the AI SMM Manager does
We load in your product, case studies, photos and brand voice — from there it runs your accounts systematically, and all you do is approve.
- Builds a month's content calendar: rubrics, topics and formats aligned to your goals
- Writes posts for each platform — Telegram, VK, Dzen — matching its format and audience
- Generates on-brand images and covers, and edits your own photos
- Publishes on schedule — consistently, no more "we forgot for two weeks"
- Answers comments and follower questions from your knowledge base
- Sends a report: reach, followers, top posts and what to double down on next month
How we launch it
Build the brand base
Product, case studies, photos, tone of voice, the do's and don'ts
Design the rubric plan
Formats and rubrics for your goals: sales, expertise, employer brand
A month with approvals
Every post goes through you; we tune the style until it's spot-on
Autopilot, with oversight
Routine posts publish themselves; you review the plan and the reports
The first months — with a dedicated manager
The AI is not launched “as is” and left unattended. For the first 1–3 months a dedicated manager runs your process: tunes the system to you, checks every result and fixes mistakes — while the AI learns on your real data in parallel. Nothing goes live without a human in control.
Dedicated manager
A dedicated specialist runs your process by hand together with the AI: tunes it to your documents and rules, checks every result, corrects mistakes. The system learns on your data.
Autopilot or ongoing support
Once quality is stable, you decide: move the process to autopilot (cheaper, the AI works on its own, the manager on standby) or keep permanent support.
Ongoing oversight, if you want it
For critical processes — primary documents, paid ads, contracts — many keep the manager for good: they backstop it, develop scenarios and own the result.
This removes the main fear of automation — “what if it makes a mistake”. Until the AI has proven its accuracy on your tasks, a human is accountable for the result. We agree the format and cost of support around your process.
Where your data is stored
Access to your communities and channels is kept in encrypted storage, and posts go out strictly to the approved plan — no freelancing on your channel. Internal materials (case studies, figures, photos) are used only for your content and never end up in anyone else's projects.
More about a local neural network on your own server →FAQ
Related reading
We cover this topic in more depth on the blog
Running a Social Channel With AI Without Losing the Voice
Channels die from irregularity. AI prepares posts against a content plan in the brand voice, from your own facts, while a person approves and publishes.
AI Content Generation That Actually Works
Why most AI copy reads like filler, and what a configured system does differently: a fact base, a brand voice, self-checks. Plus what search engines really penalise.
AI Product Descriptions at Scale
Thousands of product cards cannot be written by hand. AI generates descriptions from your specifications in the brand voice, with no invented facts and no recycled paragraphs.
A content calendar for your channel
Send us a link to your channel or group — we'll put together a trial two-week content calendar and write three posts in your style. Free.
Let us try it on your data
Describe the task and send a couple of typical documents or examples — we will show how the system handles them, before any contract.