AI Paid-Social Specialist: social ads without burnt-out creatives or bots
Paid social runs without hand-holding on VKontakte, VK Ads and Telegram Ads: it builds audiences by interests, behavior and look-alikes from your own buyers, tests creative combinations in parallel, refreshes burnt-out ads daily and adjusts bids based on real leads. It leans on our own anti-fraud engine — which filters out click farms and fake activity rather than counting them as real audience.
Where your social-ad budget leaks away
The budget doesn't go to competitors — it goes to broad reach, ads people are sick of seeing, and traffic that never even looked at the ad.
Broad targeting eats the budget
The interests are set to "roughly our audience," the reach is a million people, and a fraction of a percent converts. Without behavioral segmentation and look-alikes from real buyers, the money goes on off-target impressions.
Creative burns out in a week
On social, frequency climbs fast: once an ad gets stale, CTR drops and the cost per lead rises. A contractor refreshes the combinations every week or two, but burnout hits sooner.
Bots and fake activity swallow part of your impressions
Click farms and fake accounts react to ads just as readily as a real audience. Without daily cleanup of sites and placements, part of the budget goes to traffic that will never become a customer.
What our AI Paid-Social Specialist does
Connects to your VK Ads and Telegram Ads accounts and works to your goals — leads, subscribers, sales — not to reach and impressions.
- Builds audiences by interests, behavior and look-alikes from your own buyers
- Tests "creative + copy + audience" combinations and keeps running only the ones that bring in leads
- Refreshes burnt-out ads daily, watching frequency and CTR
- Filters out bots and fake traffic and cleans up sites and placements
- Adjusts bids and budgets based on actual leads, not on clicks and impressions
- Retargets your warm audience — site visitors, subscribers, abandoned inquiries — and sends a clear report
How we launch it
Connect the accounts
Access to VK Ads and Telegram Ads, pixels on the site, and we align on goals — leads, subscribers, sales
Audit and segmentation
We review your current campaigns and build audiences by interests, behavior and look-alikes
Launch the tests
Several creative-and-audience combinations in parallel; we keep the ones that actually bring in leads
Automation and oversight
Daily rotation, bot cleanup and anti-fraud; major changes are cleared with you, and we send a summary
The first months — with a dedicated manager
The AI is not launched “as is” and left unattended. For the first 1–3 months a dedicated manager runs your process: tunes the system to you, checks every result and fixes mistakes — while the AI learns on your real data in parallel. Nothing goes live without a human in control.
Dedicated manager
A dedicated specialist runs your process by hand together with the AI: tunes it to your documents and rules, checks every result, corrects mistakes. The system learns on your data.
Autopilot or ongoing support
Once quality is stable, you decide: move the process to autopilot (cheaper, the AI works on its own, the manager on standby) or keep permanent support.
Ongoing oversight, if you want it
For critical processes — primary documents, paid ads, contracts — many keep the manager for good: they backstop it, develop scenarios and own the result.
This removes the main fear of automation — “what if it makes a mistake”. Until the AI has proven its accuracy on your tasks, a human is accountable for the result. We agree the format and cost of support around your process.
Where your data is stored
Our AI Paid-Social Specialist works with ad-account statistics and anonymized data about site visitors and community subscribers. Personal data from the CRM is never fed into the analysis, and lead data used for retargeting is anonymized before it reaches the model. Processing runs on our infrastructure in Russia; account access is granted to separate accounts with minimal rights and can be revoked at any time.
More about a local neural network on your own server →FAQ
Related reading
We cover this topic in more depth on the blog
Click Fraud Beyond Search Ads
Bot traffic arrives from social, classifieds, native networks and in-app inventory too. Two layers of defence — click blocking where possible, form protection everywhere.
How to Tell a Bot From a Human in Advertising
Bots give themselves away through combinations of signals — behavioural and technical. What each signal indicates, why one alone is never a verdict, and how to handle the grey zone.
How Lead Response Time Affects Conversion
The chance of closing drops sharply within the first hour, yet most companies reply the next day. What slow replies and forgotten follow-ups cost, and how to answer in a minute.
We'll audit your campaigns
Using your own numbers, we'll show how much budget currently goes to broad audiences, burnt-out creatives and bots. The audit is free.
Let us try it on your data
Describe the task and send a couple of typical documents or examples — we will show how the system handles them, before any contract.